With RevJet, Swisscom Nimbly Shifts Digital Marketing Strategy Toward a Conversion-Driven Approach
SAN CARLOS, Calif. — July 11, 2018 — RevJet, the first smart marketing creative platform, today announced that Swisscom, the leading information and communications technology company in Switzerland, has adopted RevJet’s platform to support its strategic vision for digital marketing. To enable Swisscom’s shift to focus more on driving meaningful customer interactions, Swisscom is utilizing RevJet’s industry-defining marketing creative platform to manage creative versioning, personalization, trafficking and experimentation for multiple languages, across media partners in concert with their existing tech stack.
“A big factor in choosing RevJet was the ability to easily test and iterate our multilingual creative,” said Mathias Hinz, senior online performance manager at Swisscom. “We wanted to add optimization and personalization to our campaign-driven approach. With RevJet, our brand team can look at real-time data, see what campaign is working the best, and then iterate and optimize to significantly increase lift."
RevJet’s marketing creative platform met Swisscom’s three key requirements for the company’s strategic goals: seamless integration with current digital marketing technology stack, a quick onboarding period to ensure uninterrupted campaigns, and the ability to experiment at scale while managing multilingual ad copy. Because Switzerland is a multilingual country, it was essential for Swisscom to be able to deliver personalized ad experiences to consumers in their native language and on their preferred device without hassle. RevJet’s Translator app, available through RevJet’s AppXchange, made this amazingly simple.
RevJet’s forward-thinking fixed SaaS pricing model, which allows unlimited campaigns and experiments, was also a key differentiator for Swisscom when evaluating solutions.
"Traditional CPM pricing models are all wrong for marketing technology because they prioritize delivering a high quantity of customer experiences over high quality. They also make it nearly impossible for brands to benefit from a platform’s full range of capabilities," said Mitchell Weisman, RevJet founder and CEO. “RevJet’s SaaS pricing model enables marketers to focus where they should - namely on delivering meaningful high quality customer experiences to each and every audience – with goals that center on better and more effective marketing and advertisements, not how many ads are delivered."
With a robust online advertising and marketing practice already in place, Swisscom needed a marketing creative platform that easily integrated with their existing media technology providers. RevJet’s capability to seamlessly plug into Google’s DoubleClick advertising stack made their jump to a new platform simple and painless.
To download a PDF case study with more detail on Swisscom’s use of RevJet, please visit: https://www.revjet.com/case_study-swisscom-fl
About RevJet
The RevJet Smart Marketing Creative Platform brings unprecedented sophistication and power to each digital marketing creative discipline including DCO, personalization, audience management, workflow, approvals, creative performance visualization, experimentation, and self-optimizing performance competitions. Purpose-built to power every marketing creative use case for every marketing creative format, RevJet is the most powerful, extensible marketing creative platform ever built.
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